SPORTING STYLE MERCH
A visual campaign developed for Sporting Kansas City’s 2024 U.S. Open Cup run, centered around a sporting blue and white checkered motif - a nod to the checkered flag signaling the race to the final. This system paired clean pattern work, high-energy layouts, and tournament-specific storytelling to rally supporters and reinforce the club’s pursuit of silverware.
Sporting Kansas City
2024 U.S. Open Cup Campaign